PITA 037
TOPIC 1 How do you put in practice the continuous discovery in your company (Teresa Torres) ?
Start by understanding what problems it might solve
Work with Sales and Ops to do customer check-ins with them or to understand/prioritise their feedback
Write a 1-pager about what the team needs to learn
Regular check-ins with Sales & Support for context/empathy/alignment
Align to ranking of customer problems, then discovery about how you plan to solve them/how it’s going
TOPIC 2 How do you conduct cheap experiments to find PMF?
Use something visual - concepts are hard for people to understand
Pricing - test of different bundles, with Yes/No - make it binary & simple, people have no idea about price
Closed-Door testing & Concierge
Crowdfunding - test the appetite for something
David Bland’s book Testing Business Ideas
Test the reactions/messaging from people - are they saying similar things? Are you covering 80% of the same feedback in interviews?
TOPIC 3 Favourite PM resources?
Just Google it
Nielson Norman for user research
The world ahead: a different dystopia | The Economist (podcast)
Matt LeMay’s Product Management in Practice