PITA 005

What a bunch of Muppets. (The ‘I forgot the screenshot’ edition.)

What a bunch of Muppets. (The ‘I forgot the screenshot’ edition.)

TOPIC 1:

Consulting vs Perm - what’s the market like now?

  • Very competitive - 3x/4x the number of applicants

  • Some hiring more aggressively while they can get quality candidates

  • Sectors - supply chain & logistics, groceries, some fashion, online education, fintech & proptech

  • Fintech starting to slow

  • Short-term contracts not really happening

  • Contract-to-perm roles in healthcare

  • Net, fewer opportunities

  • In Switzerland: fewer roles, but starting to open up again for perm and interim roles

  • Recruiter view: really mixed

  • Greenfield innovation is dead at the moment

  • Enterprise - a lot of re-planning, investment in automation

TOPIC 2:

Examples of getting the wrong metric, how you noticed, and changed it?

TOPIC 3:

Quantitatively measuring impact for B2B enterprise &/or pre-product-market-fit phase - how to do it?

  • Proxy metrics - what is a good predictor for revenue, especially early. Use as a stand-in for quality data

  • North star + closer to home metrics for teams

  • Train sales to think in terms of business + customer value and check back in on value post-feature delivery

  • Assign sales goals to features w/ quantified revenue

  • Ask customers for success stories + metrics

  • PMF survey ‘how disappointed would you be if we didn’t exist’ — Product/Market fit survey by Sean Ellis and GoPractice

  • Lost Deals survey/retro - PMs speak to lost prospects

  •  I previously took the RICE framework and replaced Reach with Revenue, to help prioritise features with sales (might help)

  • I’ve used RICE as well but used Impact for deal size ($) and Reach for how many clients want that and how many users do they have

TOPIC 4:

Pitch Product Discovery for tech teams who see value = release

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PITA 004