PITA 005
TOPIC 1:
Consulting vs Perm - what’s the market like now?
Very competitive - 3x/4x the number of applicants
Some hiring more aggressively while they can get quality candidates
Sectors - supply chain & logistics, groceries, some fashion, online education, fintech & proptech
Fintech starting to slow
Short-term contracts not really happening
Contract-to-perm roles in healthcare
Net, fewer opportunities
In Switzerland: fewer roles, but starting to open up again for perm and interim roles
Recruiter view: really mixed
Greenfield innovation is dead at the moment
Enterprise - a lot of re-planning, investment in automation
TOPIC 2:
Examples of getting the wrong metric, how you noticed, and changed it?
Establish a baseline
Cross-team communication/alignment
GQM - Goals/Questions/Metrics framework
Get the Definition of the metric right
The wrong metric can also help send you in new directions - the famous example of Viagra as a blood pressure drug that didn’t work. Also the Post It is a result of a failed glue
TOPIC 3:
Quantitatively measuring impact for B2B enterprise &/or pre-product-market-fit phase - how to do it?
Proxy metrics - what is a good predictor for revenue, especially early. Use as a stand-in for quality data
North star + closer to home metrics for teams
Train sales to think in terms of business + customer value and check back in on value post-feature delivery
Assign sales goals to features w/ quantified revenue
Ask customers for success stories + metrics
PMF survey ‘how disappointed would you be if we didn’t exist’ — Product/Market fit survey by Sean Ellis and GoPractice
Lost Deals survey/retro - PMs speak to lost prospects
I previously took the RICE framework and replaced Reach with Revenue, to help prioritise features with sales (might help)
I’ve used RICE as well but used Impact for deal size ($) and Reach for how many clients want that and how many users do they have
TOPIC 4:
Pitch Product Discovery for tech teams who see value = release
50% of features released are never used
Make it their idea - have them show their work to customers, start with the problem
https://herbig.co/product-discovery/#tve-jump-1713aed4fa1 align Discovery and Delivery
Your JOB may be coding, but it’s customer value that PAYS your salary