What have we chatted about?
We take notes at all PITA meetups, because our memory is shocking.
PITA 019
TOPIC 1: What’s (one of) the most ridiculous WTF moments you’ve faced with stakeholders or developers as a PM?
‘This goes against everything we stand for, as we believe dev teams should not work together. Or talk to each other.’
‘Enough analysis paralysis - when are you going to stand up and shoot?’ (when presenting that something isn’t yet ready for public consumption.)
10 minutes of feedback on the fonts and presentation format. None on the content.
TOPIC 2: Tech debt and how to create incentives for tech leads towards maintainability
Creating more tech debt by addressing something at the wrong time - oops!
Openly addressing what the underlying problems are - taking time away from product work to discuss what you could do in an ideal world
Be clear on what the end goal of the functionality is - focus on both short and long term at all times
Bake in self-time to pay down debt in alternating sprints
Any pre-holiday sprint - when planning is screwy anyway - is given over to debt
Setting up principles at the start as to when you should take on debt, or how much is too much
Put it in economic terms - establish a contract with your counterparts
Gitprime & similar do code analysis to look at quality - does this need to be done?
best practice metrics tools around cycle times, return rates, number of production and other issues (e.g. Plandek) - and make these metrics part of the regular catch up and priorities, lots of them are dependent on tech debt
Get Dev on support calls to really identify with the real problems
Pull in the team and allow them to come up with a plan of attack - so they own ittr
Redefine Velocity away from story points and towards value realised. If that slows, address the issues that stop you from delivering value
TOPIC 3: I start a new job Monday - Head of Product and inheriting multiple teams that came from acquisition - what is the best way to bring them all together and think as one product not many?
Start with goals
Start small, then scale to the bigger team
Start by listening, then induce change. Watch the reaction. Deal with that. Rip the band-aid off.
I’d speak to people separately too, gather input on what works well and what doesn’t according to them. Also identify the strong influential personalities and focus on working with them.
And we’ve said this before - the fact that you’re the new person can be a benefit too, use the advantage to ask more questions and bring a new perspective
Identify everyone’s competencies - get a benchmark, as well as their styles
Look at end users - what is the experience that they need? What’s working and not working?
Get your metrics straight: what is the problem that needs to be prioritised?
Do a leadership retro
People, processes, prioritisation and perception ; Briefing & back-briefing
Take them out of the work environment one on one. I find people open up more when they are outside of a working setting. If you cannot meet face to face then do a walking zoom call.
Futurecasting
User Story Mapping workshop
TOPIC 4: I have been thinking a lot about boundaries recently. Do you have experiences where you have seen great examples of setting or maintaining boundaries in or across teams?
Christina Wodtke, The Team that Managed Itself: A Story of Leadership
Alternate take: Be a dictator. Set the mission and expectations clearly. Set responsibility: you have to make *this* decision - i.e., Dev makes the architecture decision, but on a tight schedule
Team retros, followed by mini 1:1 retros
Ways of working sessions
Understand the history - why is it working this way?
PITA 018
What do we all want to cook? Recipe tips include:
Pizza Oven (I have the older model but super awesome)
TOPIC 1: Hints and tips for organising large groups of people (initiatives), especially when there are too many cooks and opinions and people are not in the devil detail
Map power/influence vs interest to get stakeholders better aligned, figure out influence levers & opportunities]
Issue in this case is also a dependency on someone else delivering the functionality
Send a long email to get people agitated, at least get them moving
Can the programme be broken down into pieces/phases?
Deal with influencers
Add a 15-minute focused standup on this topic only
Push accountability onto the people responsible
Programme or Delivery lead might break the deadlock
Rotate the meeting chair - change the dynamic
TOPIC 2: Selling stretch goals (aka unfeasible timeframes to get it done)
Break it up into 5 small things
Are you picking a timeframe for the sake of it?
Get the BETA/MVP out quick, not the finished product
Descope, Descope, Descope - even removing features, people might not miss them!
Managing Change - Joe Leech on The Product Experience [Rebroadcast]
TOPIC 3: Best ways to define expectations and manage customer service vs customer support vs customer experience - when it’s one person trying to do it all in a small company, maybe even part time.
What gets measured gets done - what is the impact?
What metrics are being measured? What is the objective?
Service Design approach
Support is a signal - what’s wrong and what matters?
If support is overwhelmed, consider a LIFO (last in, first out) approach so at least some people get a great experience
Is Prod/Eng taking turns on support? (use it as a discovery opportunity)
Give a crib/cheat card to the support person so they understand what good looks like, and how to repeat it
Buddy up Support with someone else for a day
TOPIC 4: Getting hired and using product management coaching/consultancies
Mock interviews
Upgrade your LinkedIn profile - steal from peers
Treat yourself as the product
Find a mentor, as possible - people you’ve worked with, people you’ve interviewed well with
Review your strengths & superpowers to take control of the narrative
You Are the Product – Kristina Walcker-Mayer on The Product Experience
PITA 017
TOPIC 1: Winning over stakeholders who aren’t convinced teams should be (relatively) autonomous
Try to understand WHY they feel that way
I would ask them to describe how they define “autonomy”
Look into the limiting factors - setting gates for limited autonomy
Walk them through it, do it with training wheels the first time / negotiate a trial period for an experiment with this approach, set KPIs
and build on that with good retro’s so people on all sides can learn what works....
What is the right thing for this circumstance?
Overcommunicate your intent: risks, intent, how it’s going to work, make them feel safe
Try it out with one team (giving them time to adjust after chaos)
TOPIC 2: What's the worst question you've ever been asked in a job interview?
So, how do you feel about Porn?
Do you plan to get pregnant anytime soon?
CV not identical to LinkedIn - why is that so?
What social media do you use/follow? What blogs do you read?
After mentioning salary expectations: “Show a pay slip from the previous employer”
From SF to middle america: So WHERE exactly do you live?
TOPIC 3: For anyone practising continuous discovery, any tips/how’re you managing it?
Don't forget! 2 hours every 6 weeks - User research in government
Teresa Torres
Have some active questions that you want answered all the time - a backlog of hypotheses
Doesn’t have to be interviews - you can do other kinds of research and experiments,some can be automated - a feedback widget, for example
Talk to the Support team
Watch the space - follow news in the industry, what competitors or conceptually similar products are doing or struggling with, reviews for competitors and such
Discovery can be generative, research validates
The Mom Test book
Integrating Design, UX and Hypotheses into Agile Development
Office Open Hours
Sit in on client demos/pitches
Sometimes randomly asking certain users to do a self-recorded walk through what they do and think out loud. It’s actually sometimes even better if you’re not there to ask further Qs and can follow up later.
Get your boss and other team members involved to get them, committed
Also use tools such as Logrocket, although it’s difficult to pick what to go through
Ethnographic techniques are good
TOPIC 4: What’s the most important thing for a team without a product manager or owner to know / think / do?
Prioritisation - make the decision
Communication
Strategic and Tactical vision / stepping back from the canvas
Focus on delivering VALUE not just working code
Question if product management doesn’t already happen but in different ways - through the CEO, people form the team, etc.
Question if the people there understand USER needs or BUSINESS needs
Maybe try an exercise along the lines of… what outcomes is the team trying to achieve this year - how are they being focused on - what do we know about why these are important…and not allow them to mention any specific features
Define the PROBLEM and what success looks like, not how to achieve it
TOPIC 5: What are the most common myths in product management?
You have to LOVE your product
PO is the assistant to the PM
The Product Manager is in control
That we can predict the future, as everyone is asking us ‘When can I have it?’
That we’re CEO of the product
You’re not actually a manager
That we’re the most hated person in the company
PMs need to be technical
PMs should not be technical
We’re only there to prioritise
You can be a good PM with no domain knowledge - a good PM can do any product
We’re responsible for making the developers happy
You can fit anything into a quarter / a sprint
That it’s a cool job
That it’s fun and not stressful
PITA 016
TOPIC 1: Tips for preparing notes / take aways from user interviews. Is it usual to spend a half day or more writing up the notes?
YES, timing is appropriate and worth it
NO, that’s too much time to spend per interview
2x length of interview seems appropriate
Pulling out quotes and doing affinity mapping is tedious
2 people minimum per interview, pull key quotes during the chat
Bullet points at the top of the doc to know what you’re looking for
Use templates for note-taking
Dovetail: The user research platform for teams / User research qualitative data analysis – Dovetail
Focus your notes on KEY things - patterns as we said, or surprises. But also take more notice of how people behave rather than just what they say.
Trello & JTBD framework is useful for organising notes
I really encourage you to get more people in the loop of these interviews. I do these together with UX/UI/Devs and we make notes in forms of post its (Miro) together. You can later easily cluster them into bigger topics. And another advantage: people are already in the loop, and the discussions around these interviews is super valid (lots of great ideas come from there)
The concept of learning velocity to measure research customer and the Delta-Next - a quick reflection exercise to help keep learning velocity visualised (introduced by Jeff Patton at #mtpcon Digital 2020 - his talk on Dual Track Development)
TOPIC 2: A PM portfolio - how have these worked for people?
Didn’t work for me, as the work was either confidential or semi-privileged; Testimonials and listing achievements is a good alternative
LinkedIn can work as your portfolio - adding projects and media, case studies
A personal site is also really useful
TOPIC 3: Any tips from practice on creating and growing the PM consulting / freelancing / coaching market in your countries?
Promote yourself - thought leadership, LinkedIn videos
Forever Employable (book), Jeff Gothelf
Look at the local employment legislation - are there any perks you want to highlight to potential clients?
Do some discovery with your target market - what do they think about hiring consultants/contractors?
Check some of the Meetups related to HR in Switzerland (in this case): Human Resources groups in Switzerland
See if other consultants have too much work and need associates/help
Lunchclub & Build healthy habits. Meet new remote workers for casual coffee calls every week | Cafecito
TOPIC 4: Any tools you just love and why?
Loom.com for short video presentations & demos
Logrocket.com for showing exactly what users have experienced when debugging a problem or just how they go about your product
Looker.com to handle data
Miro.com for workshops, with a couple of votes for Mural as well
Storiesonboard.com for user story mapping
Canva to create logos for free
PITA 015
TOPIC 1: Are Wardley Maps practical?
Genuinely useful with C-suite, but hard to get it going - it took 5 people 3 days solid to create the first map, facilitated by a consultant
You need to put the work in to really understand it to explain & facilitate it
My team spent a ½ day on it and didn’t really get the hang of it
Never heard of it, but did similar things with Business Process (BPM) tools
Other value chain mapping tools are available - but Wardley Maps add the evolution axis to help with ‘war gaming’ for strategy
For commodity management, Wardley Map actually shows the value of PRINCE 2 / Exploring the map - wardleymaps (Search for Figure 22. No one size fits all)
TOPIC 2: How to replicate the serendipity of a “walk-by team board” in a distributed setting?
Show and tells are quite broadcast-y; so we do Drop-Ins. Gather up recent decs/whatever, set aside 90 minutes, invite anyone to come by and chat. Tried different formats - breakout rooms, live stream, etc.
Async Design Sprints using MIRO and MURAL combined with a standing Google Hangout; plus - you can see other people interacting in real time. YAK and WHATSAPP give you quick voice messages as well
Standing/permanent virtual rooms to just jump into
More unstructured 1:1 catch-ups - or doing it via DONUT
Deliberate communication structures are needed - Slack announcements, town halls, etc
MIRO brainstorming sessions, with follow-ups a few weeks later. Don’t discard the old maps.
A shoutout to MS Teams
we also did a daily product stand up for just 15 min and invited anyone in the company to join
Connect.club looks interesting for a potential networking type-events. Haven’t tried it yet though
BUT none of these replace ambient awareness
TOPIC 3: Helping your team transition to asynchronous working - tips?
Notifications and To-Do lists. How strict can you be about blocking anything non-urgent, creating separate channels or apps for different types of communication
Apps that show XXX IS TYPING are bad for this
Moving towards a culture of longer-form written comms that are actually read
Tag messages as ASYNC (at the beginning) if you’re not after an immediate answer, sets a better understanding/culture
Phrasing is important: ‘THINK about it’ rather than asking a question
Melissa Perri thread: https://twitter.com/lissijean/status/1283022933431144448?s=20
Asynchronous Communication: What It Is & Why You Should Care About It (DOIST)
Make sure people do the pre-reads to reduce the chance that the outcome of a meeting is another meeting
TOPIC 4: Product team structure - PO, PM who cares? Or do we?
PO often means a JIRA/backlog monkey - but terminology is in the eye/ear of the beholder, and there’s nothing strict here
Melissa Perri - Product Manager vs. Product Owner
Marty Cagan - Product Manager vs. Product Owner Revisited
Does the terminology matter? (we seem to think so)
When the role is split between strategic and dev team management: there’s a real issue in imperfect communicaton
PITA 014
TOPIC 1:
What’s the biggest problem you have NOW? We all went through the 5 stages of grief/recovery during lockdown, and have adapted working styles. A few months in, what problems are you and your team facing now?
Onboarding with/getting to know a new team
The intensity of doing everything via VC instead of a quick call; scheduling 30 mins (or more) for everything,
feeling ok to have gaps in your calendar and getting some actual work done
Stakeholders waiting to get back to ‘normal’
Hard for people understand that I’m busy when my calendar has a free slot
Ambient/micro-interactions between people
Lunchtimes are gone to meetings
But easier to get access to others
Absence of planning, waiting for planning until we get back into the office… but still expectation of delivery
Lack of adjustment to change in scope
The way i break up work has had to change a lot - some is longer, some shorter, hard to adjust to it
Encourage deep work and async comms: Asynchronous Communication: What It Is & Why You Should Care About It - it’s one of the ways I’m trying to leverage the problems most of us mention
Just wanted to say that - as one of them - the introverts have been loving some aspect of this separation, but I’ve now seen some of the extroverts starting to suffer from the lack of company. They’ve started ‘co-working’ as a way to solve this - just having a hangout open together so they can hear keyboard clicks etc.
TOPIC 2:
Does anyone know of a good Product Management Competency matrix (especially for senior product people)?
Marty Cagan’s framework Coaching Tools - The Assessment and Developing Strong Product Managers
This is really contextual to the organisation
Seb Saboune’s model - more at Building Better Product People (podcast episode)
Progression.fyi - from Johnny Burch
Monzo (https://progression.monzo.com/) and GDS (https://www.gov.uk/guidance/product-manager) have published theirs
Melissa Perri, Escaping the Build Trap book has some good stuff on this
Have the teams define the essential skills that they need and work from that
Product Manager expectations by level (Intercom)
TOPIC 3:
What are peoples experience or opinions of product operations as a dedicated product management role (similar to DevOps and DesignOps)?
What the holy hell is this?
Create standardised approaches & resources, tools & platforms, etc
Some companies do this under the COO
Someone who focuses on process optimisation as part of their job - in a smaller org, they do the PM job 70% of the time and spend 30% on this
Having the label can help have some specific conversations
Coordinating between roadmaps & prioritisation
TOPIC 4:
Team effectiveness: how do you define and measure it? (Team and programme level)
Communication is critical - focusing on what the definition of success actually is
Depends on who is doing the measuring - self-assessment or outside assessment?
Feature factory: did they deliver the points/items/widgets?
Flow efficiency (percentage of time elapsed in “active” states rather than waiting on something)
Goal or output oriented? Create an internal NPS to see if you’re satisfying the business owners/stakeholders
How does the team manage conflict?
How does the team manage a challenge/setback?
It’s all about outcomes
If used well (huge caveat), OKRs
Good use of retrospectives to examine pain points and improve
Dave Brailsford, Marginal Gains / Marginal Gains: This Coach Improved Every Tiny Thing by 1 Percent / THE AGGREGATION OF MARGINAL GAINS: A Fail-proof Blueprint for Standing Out Even When the Odds Are Heavily Stacked Against You
Creating an accountability structure
6-week check-ins with traffic lights for key metrics (processes, reliability, etc.)
PITA 013
(Screenshot not available due to host error!)
TOPIC 1:
Putting together the Quarterly Roadmap: who should you involve? How in depth should you go?
Depends - do you already have the longer roadmap in place?
Do a stakeholder mapping exercise - anyone who will be impacted or surprised by it. Use a Stakeholder Onion or Interest & Influence 2x2 matrix.
Effort vs Impact maps for each business area, then sythesize and review.
Anyone who will be doing the work
Stakeholders and/or their representatives
Never be afraid of overcommunicating
What stage are you at? Is it prioritisation & organisation, or in an earlier stage?
TOPIC 2:
Preferred learning style in lockdown - short classes, self-paced, half/day or full-day? Groups or on your own
Short article, short video, repeat, homework, then a 1-hour session (Imperial design thinking course)
Nano-degree, using a book club model - solo
Be conscious of time zones and time commitments - 5 hour lecture marathons suck
Practical beats theory
Include Q&A - interaction is key
Buddy system/study group - have someone to work with between sessions, also adds in accountability - force them into it.
Hard to cut out half-day or more of focused time right now. 90 minutes commitment is about the top
Short and Async is good. Specific scheduled blocks OK.
Long classes, self-directed don’t work as well
3 x 90 minutes sessions, some homework (one plan for internal), some feedback on suggested topics
To keep it interactive - use the chat function - eg ask people to quickly jot an answer to a question and you can read the responses - keeps people engaged.
Re pairing - in zoom you can pre-pair people off and send them to breakout rooms to work together
Daily blocks with scheduled q&as as lean coffee style
consider recording sessions for viewing later
TOPIC 3:
Marketing team - friend or foe? :) Or best ways to work together without the feeling of “us” and “them”. Long topic: marketing vs product lead company… -
Is there a Product Marketing function?
Ask Marketing to nominate one person per week to be the key contact, attend meetings, etc
Jeff Patton’s MTP Hamburg talk - use this approach to align teams better (adding an extra column to the scrum board that means that the teams need to align on outcomes)
Consider a service design process
Get your vision and outcomes aligned to create better relationships
At roadmap/strategy stage, ask: What can I market? Use that as the basis for conversations, project management, etc
Have MKTG as user testing observers/note takers
TOPIC 4:
Tips for product discovery - 30/60/90 days in a new product domain + role
30/60/90 plans are doomed to fail - they will change
Talk to 3 types of people customers, customer and customers
Don’t fall in love - or let others - with a plan
Listen to your customers
Map customer problems, needs and what they use to solve the problem now
Map stakeholder’s bonusable measures/objectives
Set a timebox - then do a review, else it can just creep on forever
Start with a foundation: Are you finding new customers? New markets? New use cases?
Define at the outset: what does the business think success or failure looks like?
Challenge the definition of success and/or goals if they don’t seem right - you’re more allowed to do that since you’re new
Testing Business Ideas - Process to Reduce Innovation Risks, by David Bland (and podcast!)
Fail - or Learn! - Fast
People will tell you more, or give you permission to ask ‘dumb’ questions when you’re new. Take advantage.
Be generous in giving credit whenever possible.
PITA 012
We tried to stick to a theme this week, of being the change you want to see in the world.
TOPIC 1:
What have you, your team or your company done to address inequality? Or others that have done it well?
Charity that employs people affected by the issue, who don’t get enough opportunities
Recruitment: prioritise diversity
University mentoring
Anonymising job applications - remove names, backgrounds so that everyone gets the same chance
Published pay bands - see HIRE WOMEN, by Debbie Madden
DIverse hiring panels
Understand how you’ve failed, and review how to get better
Scrutinise internal referral programmes - hide it from the interview process as a start
https://www.goodreads.com/book/show/41104077-invisible-women
TOPIC 2:
You’ve joined a company for the “cause” of what it’s doing. But that starts to change. How do you manage this best?
Be open and transparent about concerns - the org is likely going to try to keep you
If you’re doing everything you can to improve things, give it 6 - 8 months and then leave (if you’re in a position to); advice adapted from Gibson Biddle
Push management for an open dialogue on the issue(s)
See if you have allies amongst your colleagues; take collective action
If you decide to leave, be honest about why in your exit interview
Change your role, or change your role
TOPIC 3:
Defining a code of ethics for product leaders. Should we? How would we?
Start from don’t be evil - supporting a good customer experience. And live up to at least that credo.
Would your customer - or the end customer for B2B2C - be comfortable with the discussion and the decision? (Elena Astilleros)
Define which industries/fields you’re not comfortable working in or with
Think about what’s the worst possible way that this could be used? (DESIGNING FOR ASSHOLES article, The Black Mirror Test - Roisi Proven on The Product Experience podcast)
Look at the highest possible regulatory standard - don’t just rely on personal (subjective) ethics
TOPIC 4:
How do you evaluate/measure socially responsible products/companies?
Social ROI
Social Value UK Guidance and Standards
This is really hard to do - measuring impacts is the key, but it’s not easy
Media ratings are often based on diary studies - why do we treat this as definitive, but not charity impacts?
PITA 011
TOPIC 1:
Best activities and topics for teams who are zoomed out and need to bring themselves out of the weeds
Failure Swap Shop, courtesy of Adrian Howard
Skills development, on something that’s more of a long-term focus, or bringing hobbies into work
Reset how people work together
Rework your diary - kill any meetings that don’t add value; change the format
Go round the room, thanking the next person for something and asking them to stop something as well
Fake “walking between meeting rooms time’.
Do zoom meetings by phone instead, from outside
I want to try ‘party in a spreadsheet’ at some point to see if it’s fun at work.
Shave time off your meetings! Do not stretch to the end time and instead aim to finish 10 mins early
TOPIC 2:
How do you estimate a time of delivery on a consulting project when the details are unknown and you’re doing it remotely?
You can’t - so sell a discovery package, first (Phase 1: 3 days, 2 workshops, then an estimated plan with details, then add 20 - 50% to your estimate)
Pitch on value of outcome, not on time - tangible outcome, what are they willing to pay for that? If you are confident that you can achieve that with them, then the time dimension is less important. That works better when pitching to a sales-oriented person.
Same number of billable working hours may take longer due to scheduling difficulties
Investigate calendar deadlines early
TOPIC 3:
Do you set regular professional development goals for yourselves, and if so what are they?
Try to boil it down to 2 words - both about career and life. How can my career support that? Which jobs will allow that?
Annual process to look at the bigger picture. Write your ideal role description - match that to an actual job.
Take a solo trip for a few days (a week ideal) to reflect
Get a good cross-section of mentoring/coaching. Pay for it if needed.
Get your anti-goals straight. Notice what you DON’T like doing. Try to prioritise your career for the things you do like doing.
Use someone else - coach or friend - who is going to make you really reflect, go deep, and be brutal
Go to new events/places - learn new things to open up yourself to new perspectives and approaches
Ask people you trust their honest opinion - listen when they say I SEE YOU DOING THIS, or WHY ARE YOU STILL DOING THAT?
TOPIC 4:
Career Development Plans for your team
Focus on their strengths, get them to go further on that
Focus on the person, not on the company’s needs - it often ends up aligned, but not always
Radical Candor - not everyone needs to develop, just stay where you are and being excellent at that is absolutely fine as well
Help people to assess themselves
Have a good, documented guide to roles at each level, to help people understand what’s expected for development
Help somebody whose goals do not align with what the org needs now or later, in order to help them move out before you have to manage their angry frustration or utter disengagement - basically sponsor their departure to avoid going down the disciplinary > firing path
TOPIC 5:
When do you know it’s time to move on to a new role?
Take a pulse check every day - is this making me happy?
Assess: Are you able to make an impact?
If you find yourself saying: I would rather be doing anything else, it’s time
Always keep an eye out, regardless - there may be something that makes you happier
I’ve never left a job too early, I’ve left plenty way too late.
Take a holiday, reassess how you feel
Flip a coin if you can’t make decision - it’ll evoke a reaction/emotion
Set a date: if it doesn’t change by then, then take the next step
If you’re bored, that’s a sign that you’re not challenged enough
Is the problem intrinsic or extrinsic?
PITA 010
Some tips for No-Code App development:
https://www.glideapps.com/
Webflow
Landbot
Zapier
Bubble
(Ode to an) Anonymous Kangaroo
TOPIC 1:
When you already have a product but growth is slow, how do you decide if you should continue with that product vs. if you should change the market, problem or solution?
Validate market - have you hit all addressable?
Cross-sell something new to your existing customers
Look at adjacent markets
Validate acquisition model - sales team vs self-acquisition/freemium
Review pricing structure - simplify the hell out of it
Go back to discovery with existing customers
Figure out which experiments to run - for Market, Problem or Solution, etc
TOPIC 2:
Have you used the services of a product coach? If so, what were the key factors that led you to choose one over the other?
Yes and yes
Someone who has expertise that seems relevant
Find alignment - talk to a few people, most do a trial session
Some coaches are tactical, some general leadership, some product-specific, etc
Competency measurement: Building Better Product People - Sebastian Sabouné on The Product Experience
Ask people who have coaches now, or been coached
https://www.linkedin.com/mwlite/company/mentoring-club , / The Mentoring Club
TOPIC 3:
Best ways for mentoring/training someone who’s been made a PM without necessarily wanting to be one
Focus on what they want out of their career, philosophy (empathy, etc) of product thinking rather than specific skills
Link their drivers/motivations to the position’s product objectives
Break down the tasks to something that slightly exceeds their current capabilities to provide a challenge/learning
The dimensions I use to evaluate PMs:
- Controlling fear of missing out
- Communication (in all its details encompassing listening & empathy)
- Leadership
- technical knowledge (meaning craft details of PM-ing)
- Balancing Ops with Strategy (i.e. daily operational stuff with product vision/planning/strategy/roadmap etc.)
TOPIC 4:
Experiences of asynchronous user research (e.g. interviewing folk on Slack)
Ask people to record what they do
Diary studies
Use a chatbot to create a conversation path and scale it up - but concerns about not being able to go into exploring interesting things
In-product feedback/prompts
TOPIC 5:
Customer/User research: what is NOT working for you?
Recruitment hard - people are dealing with shit
Less experienced researchers, more bias, poor quality
Too much pitch to be interviewed - blunt recruiting
Finding enough people to participate
Hard to understand expectations vs reality
PITA 009
TOPIC 1:
Ideas on how to introduce topics that are challenging to talk about and you know that people won’t be happy about!
Just joined - you have the benefit of asking (stupid) questions as the new person
Also ask, what are you unsatisfied about?
What outcomes are you going for? How does this tie in? Suggest alternatives
Deliver short term to build trust, then change minds
Use the Start Stop Continue framework
Find a channel to try and post articles, etc about alternate approaches - seed the ideas
Ask, have you ever tried a different way?
Introduce and start working on alternative ways, not yet replacing the “bad” practice in place
TOPIC 2:
Tips for being inclusive when working remotely with introverts
Start with a doc, ask for feedback
Set some empty/alone times for people
Check-ins with people at the start & end of day, but leave space in between
Split into smaller groups with breakout rooms, nominate speakers to represent in larger settings
Validate that people *are* introverts, not just cultural differences
Have a retro about meeting and conversational styles
Accommodate for allowing “thinking” time, give questions/food for thought in advance
Give the introvert a backchannel to let others speak up if needed
TOPIC 3:
Did your formal education help you succeed as a Product Person?
Yes, Psychology & innovation, project management methodologies
Running events, innovation & entrepreneurship, getting the chance to learn on the job
Politics degree, not so much - but epistemology to challenge facts & assumptions, asking good questions, got over a fear of science
Storytelling, from a journalism minor
Comp Sci helps create a better basis for talks with tech teams
UX master’s also gave a good psych background
Workshops & courses can give you great education outside of formal degrees
Fine arts degrees - how to give and take critique
TOPIC 4:
Suggestions for leveling up / upskilling Product teams without a training budget (thanks to Covid-19)
Create an internal conference
Emily Webber’s Building Successful Communities of Practice
Exchange knowledge with other orgs - lunch&learns, etc
For getting up skilled in User Centered design, IDEO and Acumen jointly run free courses- you need like 3-6 people to team up and tackle the subject, takes around 3 hours per week but totally free
Get some clear levels of skillsets/expectations at each level; build career development plans
Scrum Training Series: Free Scrum Master Training from Seattle
Don’t forget the soft skills
Also keep in mind starting bottom up, figuring out what path everyone wants
TOPIC 5:
Best ways to deal with and improve communication with founders/stakeholders who tend to be very overcommunicative and can get distracting and impact everyone’s work
Assign them specific work to make them feel useful
Use a formal process for idea generation (use ProdPad | Product Management Software or similar)
Figure out their goals - motivation mapping
PITA 008
Gaming keeps us sane:
Quarantine Resources - quarantine
TOPIC 1:
How do you handle product interviews/questions with people in the product space who already know all of the tricks?
It can be a positive - you can get more relevant info and skip some of the preliminaries
Get rid of structure - just get them to talk, and their human side will come through, their real thoughts
Getting the value prop can be especially hard in this case
Get them to tell you stories about what they have gone through, not what they want
Ask the same question different ways
Ask the colleagues of the product person as well
We know they know but they don’t know that we know they know - reminded me of FRIENDS
TOPIC 2:
Developing or maintaining my Personal brand (speaking, writing) when employed
Negotiate as a group if the structure is too rigid. But read your contract carefully if it has intellectual property clauses
Check internal processes and sign-off requirements
Find events that aren’t related to your company
Start speaking internally on the topic
TOPIC 3:
What does radical Product work look like? (influence on society, not just individual users)
Try working for charity, gov’t, s-corp or b-corp with social elements to the mission
Focus on the service design
Focus on using product thinking to the org structure and senior management approaches
Review the company mission, value, etc - does this have the right focus? Use that to flow through
Coaching and mentoring others
Ghandi: "be the change you want to see in the world"
What data do you have and how can you use it? Invisible Women book
Abolish Silicon Valley: How to Liberate Technology from Capitalism
TOPIC 4:
Any ideas on user acquisition strategies for Voice products (Alexa skill, Google Home apps, etc.)
Does voice enhance the experience? For Whisky, can you add a prompt to the bottle to start a tasting?
Make sure it has a real use case
We’d love to see Google’s statistics on how many people say ‘Stop, Google!’ or ‘Stupid Google!’ (or Siri, or Alexa…)
It has to replace another habit
TOPIC 5:
Super lean product Discovery tips and best practices to do by yourself (without an UX etc experts)
User Story Mapping - https://jpattonassociates.com/story-mapping-quick-ref/
Do extra research, competitor analysis, read reviews of competitors
Timebox it - it can be endless
Ship something, anything
PITA 007
TOPIC 1:
As an interviewer, what are best questions (and (un)expected answers) for product management candidates?
What do you do, how did you make those decisions?
What can I (as a hiring manager) learn from you?
If you can add one feature to our product portfolio, what would you? (See if it connects to the company’s mission)
How do you know that you’re successful? (Outcomes and Impact on the team)
What’s your ideal culture? What does a toxic one look like?
Tell me about a typical day in your current role - activities, what teams, etc Looking for structure in thinking, x-functional
Tell me about an assumption that was proved wrong
Evaluate yourself - better on discovery or delivery?
How do you define…. What makes a good pm and why?
Ask for concrete examples
Give them homework if they did good in the interview
What was the most formative experience you had as a PM? Tells you about them, what doesn’t matter
Tell me something you hate about being a PM
TOPIC 2:
Teaching an organisation how Product adds value when they’ve never had Product before
Throw away the word product. Figure out prioritisation and fix a problem. Install product thinking, get them on the right track.
Get the backing of the leadership team
Just do the thing needed to solve the problem. Use their language - if finance people, focus on value prop
Communicate ROI and show improvements, blockers, problems
John Cutler on Twitter - creating high value, high velocity decisions
Support scale-up of the business
Turning opinions into insights
Try and understand ‘who’ is responsible for ‘what’ and re-distribute responsibilities where needed - although be careful that people don’t completely give up accountability!
TOPIC 3:
Recommendations for books to read while in lockdown that are relevant but don’t feel too much like work
This Human Moment - Six-part series of online gatherings. The next session is on Friday at 7pm BST. If you’re interested in joining, you’ll need to register here.
The Mom Test, Rob Fitzpatrick
Bones Brigade (Stacy Peralta) on Netflix (https://bonesbrigade.com, https://www.youtube.com/watch?v=s5kA57IyqAI)
Patrick Lencioni books
The Advantage
The Captain Class
Republic by Plato
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
Business wars is an amazing podcast, very good storytelling and a lot of fun… Netflix VS blockbusters… Playstation vs Nintendo etc.
What You Do Is Who You Are How to Create Your Business Culture - Ben Horowitz - very light and a lot of fun to read examples from Genghis Khan and a prison gang leader on how to create a culture...
TOPIC 4:
In B2B Product management, how do you manage customer and cross-functional expectations when sales sells more than what is available in the product? Measuring the team or measuring the outcomes?
Follow Rich Mironov - and fix the sales team’s bonus structure
What’s your sales cycle? Are they selling what you’ve told them should be delivered?
Do sales actually understand the product? Or are they just throwing buzzwords at the customer to close a sale?
Join the pre-sales calls
Give Sales a configurator
Get involved in the sales-closing process
Build/repair the Sales relationship
Sell services alongside the product?
Tie Churn objectives into Sales
Make sure you have a clearly-defined product vision that shows who your target customer is and how you’ll solve their problems; qualify sales into on-target and off
PITA 006
The Technology failed us edition, where the Icebreaker was replaced with frantically shifting platforms mid-call.
TOPIC 1:
How is your team measured?
Measuring the team or measuring the outcomes?
Process based - cycle times, return rates, deployment rates - how well is the machine working? A separate use case than Outcome focus
Shape Up book
Are you achieving what you set out to for each period?
ProdPad - good for idea realisation
Somehow, no one mentioned OKRs
TOPIC 2:
What "new" disrupting products shall we start developing now?
An open-source alternative to Zoom that works
What problems do people have that will stay after this?
Media brand that isn’t optimized for clicks, is non-partial
Non-technical solutions for social welfare
Education
Voice tech, nothing to do with Covid-19, Alexa integration (and similar), improving existing products
Hiring solutions - good candidates vs bad, onboarding
Better use of printers
TOPIC 3:
Sensible ways to do competitor research
Is it worth doing? Do we know why they’re implementing a feature? Better to understand USERS than FEATURES?
If there’s a dominant player, ignore everyone else - just try and take share from them
Strategy = a Plan + Competitor analysis
SImple spreadsheet, profile of competitors, reviews & feedback, media scandal coverage, learn from mistakes, tke what they do well & do it better
Marketing analysis - colours, messaging, etc
Conferences and talks that they have done
Talk to customers who have left (them and you)
Try to understand: what is their unfair advantage?
Tools to Help Product Managers Think Strategically and Commercially: State of Product Meeting
TOPIC 4:
What does leadership mean in product management?
You’re not technically a leader, but need to be able to lead
You have to be able to step away and trust the team to do what needs to be done
Leadership Without Authority By Aeneas McDonnell Authority isn’t always given. It’s what you build
People, Processes & Prioritisation
Hard to identify which decisions are made by product people - and specific ones which are made better by people with more experience - maybe Stakeholder management, understanding what the goals are, communication
Do you solutionize or take the time to really understand the situation first?
PITA 005
What a bunch of Muppets. (The ‘I forgot the screenshot’ edition.)
TOPIC 1:
Consulting vs Perm - what’s the market like now?
Very competitive - 3x/4x the number of applicants
Some hiring more aggressively while they can get quality candidates
Sectors - supply chain & logistics, groceries, some fashion, online education, fintech & proptech
Fintech starting to slow
Short-term contracts not really happening
Contract-to-perm roles in healthcare
Net, fewer opportunities
In Switzerland: fewer roles, but starting to open up again for perm and interim roles
Recruiter view: really mixed
Greenfield innovation is dead at the moment
Enterprise - a lot of re-planning, investment in automation
TOPIC 2:
Examples of getting the wrong metric, how you noticed, and changed it?
Establish a baseline
Cross-team communication/alignment
GQM - Goals/Questions/Metrics framework
Get the Definition of the metric right
The wrong metric can also help send you in new directions - the famous example of Viagra as a blood pressure drug that didn’t work. Also the Post It is a result of a failed glue
TOPIC 3:
Quantitatively measuring impact for B2B enterprise &/or pre-product-market-fit phase - how to do it?
Proxy metrics - what is a good predictor for revenue, especially early. Use as a stand-in for quality data
North star + closer to home metrics for teams
Train sales to think in terms of business + customer value and check back in on value post-feature delivery
Assign sales goals to features w/ quantified revenue
Ask customers for success stories + metrics
PMF survey ‘how disappointed would you be if we didn’t exist’ — Product/Market fit survey by Sean Ellis and GoPractice
Lost Deals survey/retro - PMs speak to lost prospects
I previously took the RICE framework and replaced Reach with Revenue, to help prioritise features with sales (might help)
I’ve used RICE as well but used Impact for deal size ($) and Reach for how many clients want that and how many users do they have
TOPIC 4:
Pitch Product Discovery for tech teams who see value = release
50% of features released are never used
Make it their idea - have them show their work to customers, start with the problem
https://herbig.co/product-discovery/#tve-jump-1713aed4fa1 align Discovery and Delivery
Your JOB may be coding, but it’s customer value that PAYS your salary
PITA 004
TOPIC 1: Remote Discovery & Framing
Resources popping up everywhere
There’s a lot more prep needed when doing these sessions remotely, and not enough time between meetings to do it properly
Pre-prep - worksheets or send things in before the call, set up the Miro/Mural board ahead of time - allow for more anonymised ideas as well and a more open discussion
Liberating structures, in smaller groups in breakout rooms
Two facilitators - one lead, one helping, then flip
More tiring than a normal session - split it amongst 2 days
Schedule in time to review
How to create serendipity
Create happy hour, social coffee, other non-work calls
Donut and Shuffle. Dungeons&Dragons. Board games.
TOPIC 2: Selling the value of Product in an organization that’s never had Product before (and might not understand it)
Cost of delay/cost of team doing the wrong things
Find the zombie features - call out the waste, quantify the cost
Show the value of disrupting yourself
Show the value of the product mindset
This can be painful and take a long time - use a failure to pivot them
If it’s too hard and frustrating, are you even in the right company? Maybe if you’re not invested in it, it could be time to leave
Does everyone need a product mindset? Figure out the problem that they have and work from that. Continuous improvement from an iterative project perspective
Are there any direct comparisons with competitors? Make it personal. Find case studies where product companies are winning.
TOPIC 3: Frantically Changing Priorities vs strategy
Lots of commiseration
Teresa Torres, Opportunity Solution Tree
Impact Mapping
Focus on business continuity plans - how can we hep shape these for the future?
https://www.texasmonthly.com/food/heb-prepared-coronavirus-pandemic/
TOPIC 4: What does your Product Strategy look like
Tech focus vs behaviour focus
Start with vision, mission, etc
Factor in assumptions, opinions etc from stakeholders
Make it deliverable
Communicate it
Understand the org’s history - why are they organised the way they are? What are the stakeholder’s motivations/rewards?
Separate strategy from roadmap
Good Strategy, Bad Strategy book, https://amzn.to/2XkPPvi
Quote regarding bad strategy:
Fluff. Fluff is a form of gibberish masquerading as strategic concepts or arguments. It uses “Sunday” words (words that are inflated and unnecessarily abstruse) and apparently esoteric concepts to create the illusion of high-level thinking.
Failure to face the challenge. Bad strategy fails to recognize or define the challenge. When you cannot define the challenge, you cannot evaluate a strategy or improve it.
Mistaking goals for strategy. Many bad strategies are just statements of desire rather than plans for overcoming obstacles.
Bad strategic objectives. A strategic objective is set by a leader as a means to an end. Strategic objectives are “bad” when they fail to address critical issues or when they are impracticable.
Rumelt, Richard. Good Strategy Bad Strategy (pp. 31-32). The Crown Publishing Group. Kindle Edition.
TOPIC 5: Onboarding a New Direct Report, Remotely
Default orientation on a monday and friday
Weekly retro
1:1s with lots of different people/functions set up for them, 30 mins
Shadowing opportunities - attending, running
Remote lunch for the practice (social)
Daily 30 min Q&A between boss & report for the first period
Screen sharing for collaboration/alignment
Try and get them physical kit ahead of start date, if possible - and flowers for the first day!
Get them to start a wiki/dictionary of terminology - and get other new starters to extend it
PITA 003
April Fool’s Day means HATS!
TOPIC 1:
Creating psychological safety - when everyone disagrees with the boss, but still likes them
Not an intervention
Arrange sessions discussing alternative ideas
Accelerate book
Motivation mapping for the boss - what are they trying to achieve?
Open anonymous forum, if the boss is strong enough, or externally facilitated
Radical Candor book
Aesop’s fable of Who Will Bell the Cat? - do it together
‘If we only have opinion, we’ll go with mine” Steven Elop, ie challenge with data.
Also: go to a segmented roadmap, so you break down the strategy into segments owned by others as SMEs.
Externalise it - make it the team’s strategy as a whole, not his/her personal strategy decision
Also - just coz most of the team think they’re wrong doesn’t mean that _are_ wrong :-) Finding safe ways to [in]validate it helps everybody.
Strategy vs tactics
Remove emotion from it where possible
Radical Acceptance talk from MTP (Making Smarter Decisions with Mental Models by Andy Ayim)
perhaps find a person with "no stake" in the strategy and who has the bosses trust and have them communicate to the boss how shitty their strategy is
Translate strategy into OKRS… to highlight deployment ‘issues’
People under “the boss” should also try and encourage a more creative and autonomous environment, hopefully showing “the boss” the power of experience and knowledge coming from the specialists in each team. Try and encourage/suggest design thinking as well.
TOPIC 2:
When your design and engineering team work really well together - are you still useful?
Good job! Now move from tactical to strategic
Maybe it’s a change from looking in (within the team) to looking out?
Intercom has a good framing of 6 weeks, 6 months, 6 years - move away from the immediate
Move to more research
Ask harder questions
Have more fun / mess with your team
It gives you room to innovate
Is everyone happy?
When you take your next role, who will take over, and do they have the skills?
TOPIC 3:
How to win business folks over and help them understand /prioritise data (notably folks that cannot conceptualise it without seeing it in a UI or Visualisation tool)
Create virtual currency for your team - BBC becomes $Bees; HSBC becomes $HSBucks, etc
Tell a story - Jeff Veen did a great job of this at MTP (Crafting a Creative Culture by Jeff Veen)
Effective Storytelling to Motivate and Align Your Team by Anna Marie Clifton
Tell Better Stories - Donna Lichaw on The Product Experience , or if you prefer, her book
a bonus on Story points (and whichever points you’re using): https://medium.com/serious-scrum/what-is-the-easiest-way-to-explain-story-points-a8ef01c816fb
TOPIC 4:
Mentoring: sounds relevant in tough times to >> how to get started
Encourage mentorship from outside the team/organisation
Let the mentee lead the conversion, be open to non-work subjects (esp. now)
Try becoming a mentor in external environments/programmes as well
People don’t want to talk so much about work right now!
Not coming with an agenda / being non-judgemental
Not giving direct advice but leading them in a direction / to a conclusion
Be “friends” with your mentor - takes the pressure off and mentees should volunteer to help
PITA 002
TOPIC 1:
Remote games that you can play with your team or your friends?
https://kahoot.it/ (second appearance!)
http://jigsawpuzzles.io
freebingocards.com
Strava for indoors? Someone may need to invent this!
https://www.kidscreateabsurdity.com/ - but haven't found an online version yet
https://zombiesrungame.com/
Taskmaster daily challenge, follow https://twitter.com/AlexHorne https://twitter.com/AlexHorne/status/1242729749144915968?s=20
https://freehand.invisionapp.com/freehand/new
One camera on a board game, everybody joins in, one person acts as controller
TOPIC 2:
Selling Product Management as freelance/consultant for startups
Context:
Offering PM freelance work to startups (have product-market-fit, 10-20ppl, pre-series-A)
Hiring 1st product person, often don’t know what kind of PM they want
Challenge:
defining scope and measurable deliverables
Pricing: fixed vs. Time-material
Discussion:
Discovery into problems (e.g. biz talking with engineering)
What’s the problem trying to solve, and what’s in 3-6 months. Target their perceived problem.
Focusing on priorities, relied on freelances at the beginning of setting up the product.
For UI work, was single jobs with fixed-price.
For UX and user research, was 1d of work a week, with a daily rate
Try the opposite: define better ways to filter out what they don’t think the problem is.
Create the job that you want to do and pick your clients based on that.
Easier to sell UX research to a firm that knows what UX research is.
TOPIC 3:
How to start a new role - making initial connections and sizing up the dynamics remotely
https://www.collaborationsuperpowers.com/tools/
TOPIC 4:
Shock doctrine: how can we use the crisis to push for changes we have been struggling with due to the “old guard” resisting and pushing back on it
https://www.amazon.com/Naomi-Klein-Doctrine-Capitalism-12-2-2006/dp/B00HTK37WC
Stockpile stories / case studies
Look into the data
Retest assumptions / re-validate personas
People changing because the are forced / vs because they like it
Be careful to stay true to your vision
And for product people who want to pitch in on the COVID-19 effort
Pita 001
We all want to work from THIS home office:
And to complete the 30 day LEGO challenge: https://www.dropbox.com/s/516nnsrq9145bek/IMG_0528.png?dl=0
TOPIC 1:
Digital workshops with clients - how? (I haven’t done it before and want to teach our business)
https://kahoot.it/ For quizzes & icebreakers
Miro & Mural
Sli.do
Zoom
Whichever tool people use for the primary comms, try and have a backup in case of issues (e.g. if you’re using zoom, try also having a slack channel on the go where you can type to each other in case of problems)
funretro.io or parabol.co for retros
Workshops remotely
stick to tech people are comfortable with
get someone for tech facilitation while you're facilitating (or vice-versa)
prepare meetings as much as possible (pre-read = must?)
cut scope to what's really essential with everyone 'in the room'
rules of engagement
TOPIC 2:
What business will look like when the epidemic settles - planning for “after”
TOPIC 3:
Job hunting in a pandemic
Basecamp’s employee handbook: https://github.com/basecamp/handbook
Trello have a great guide for onboarding new staff (which should work great for remote folks in particular) https://blog.trello.com/new-employee-onboarding-best-practices-for-new-hires
https://www.notion.so/Blendle-s-Employee-Handbook-7692ffe24f07450785f093b94bbe1a09
In general on tools for remote: https://madewithlove.com/our-tool-shed-the-tools-we-use-when-working-remotely/